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0078184
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蘑菇团~!!!
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THE Shanghai stage of Coke Art Bottle, a nationwide contest to design a new label for Coca-Cola's iconic glass bottle, concluded recently.
Wu Yan, a student from the Shanghai Film Art Academy, took first prize from the 395 entries.
Inspired by family relationships, her design combined the Oriental Pearl TV Tower, the Square Pagoda (Fang Ta) of Songjiang District and a Chinese dragon.
"The Square Pagoda has a history of more than 900 years. It is the symbol of Songjiang District and is the root of Shanghai's history and culture. The Oriental Pearl TV Tower is symbolic of the city's architecture. It is modern and fashionable," said the 20-year-old.
"This merging of old and modern architecture, the traditional with fashionable culture is a bit like the blood relationship between a mother and her son."
Her work, together with the designs of the winners from the other heats, will form a two-meter high three-dimensional bottle that will be displayed at the Beijing Olympic Park.
As one of the competition winners Wu will be invited to Beijing to experience the games.
Beginning on December 26 last year, the Shanghai heat attracted participants who ranged in age from six to 70-years-old.
Zhang Peicheng, director of Liu Haisu Art Museum and one of the competition judges appreciated the quality of the entries.
"From shikumen (stone-gated house) to the Bund, from Jinshan Farmer's Paintings to Haibao, the mascot of the 2010 Shanghai World Expo, the works show an amazing variety of Shanghai elements."
Since its launch in 1915, the Coca-Cola bottle has become one of the most recognizable consumer goods in the world.
"The contest aims to promote Chinese culture internationally. I am deeply touched by the contestants' works," said Pan Qiusheng, marketing director of Shanghai Shen-Mei Beverage & Food Co Ltd.
"What I see is their love for the city and their passion to create."
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